Music videos and genre

Before the end of this term, I want you all to have decided on the song you are going to use for your music video. This can be something by a professional artist or you can provide your own material.

Before you make that final decision, I want you to look the codes and conventions that apply to different genres within music videos.

Conventions: elements that are familiar to NEARLY ALL texts within that genre (eg an evil 'monster' in a horror film)

Codes: how individual texts within that genre interpret those conventions (eg in The Blair Witch Project, you never actually see the monster)

Your task for today/homework (to be completed by Tues 30th June):

• Compile a list of musical genre. Be as diverse as possible (from thrash metal to teenie pop to hardcore dance to hip-hop)
• Select 6/7 of those genres and watch a number of music videos from within that genre
• Make a list of the conventions of that genre
• For each genre, pick one video that you think is particularly effective and analyse how that text has interpreted those conventions (the codes of that particular text)

Remember, your blog is designed to be multimedia and interactive, so include screen shots and videos in your analysis.

You can do this work collectively in your groups or you can allocate work to individual members (remembering that ALL work must appear on ALL blogs if you want to get the marks for it).